How to create a new swiss watch brand

Learn how to create a successful new Swiss watch brand

Tips, advises and information about launching a new Swiss watch brand

At Horology Design Limited we are constantly receiving requests from ambitious entrepreneurs telling us they want to create a successful new Swiss watch brand, asking how much we charge for watch design creation, how much watches cost to be made and request information about Swiss watch brand creation. Therefore we find useful to give advises on where to start for your new project.

There are no straight forward answers to a short question in the watchmaking industry, and the more information you can provide, the closer you will get to transform a timepiece into a profitable business.

Questions yourself about your objectives

Before any design studio or watch manufacturer can give you cost estimation for your project, wonder yourself: Why will my watches sell well? What more will my watches offer in a highly competitive market? Who will buy the watches and why? Having watches designed and then produced is somehow kind of easy when you have the budget, but creating a successful business is something completely different. On average, 7 watch brands out of 10 close business during the first two years. The potential of making a profitable business of a watch brand is there, but you will not get a second chance to make the first impression.

If you do not know where to start, we can not know for you

As the future Swiss watch brand owner, only you have the answers. At Horology Design Limited we will need to know everything about your project. And we mean everything! You might not need to tell us how long will the minute hand be, but you need to know what you want it to look like. If we have extensive expertise on how to create a new swiss watch brand, only you know what this new brand will be.

These are the first questions we will ask you:

  • What movements will the watches run?
  • What will be the materials, including bracelet and buckle/clasp?
  • How many different watch designs will your collection consist of?
  • What is the brand inspiration, what is its DNA?
  • How much are you looking at retailing the watches for?
  • How many watches will you produce year one, and year two?

Knowing your market

The federation of the Swiss watch industry release every month the watch industry statistics which we find extremely useful for a new watch brand creation. You find out more HERE. Today Hong Kong is the biggest importer of Swiss watches, and United States come second.

What you need to know about ‘Swiss Made’ watches from 2017

From 1st January 2017, at least 60% of the manufacturing costs must occur in Switzerland to obtain authorization of using Swiss origin. All production costs can be taken into account and now additionally the costs for research and development, quality assurance and certification.

More information about the new Swissness legislation HERE

Finally, Horology Design studio can be your best asset for Swiss watch brand creation with an extensive know-how in watch design development and a vast portfolio of high-end watchmaking OEM. We are also experienced in marketing, we constantly have help from the Georgia SEO company, we can help with online watch shop creation and can get your Swiss watch brand on the market the best possible way.

Written by

COMPREHENSIVE LUXURY TIMEPIECES DESIGN DEVELOPMENT CONSULTING - Luxury timepieces design research & development - Watch brand positioning, sector analysis - Innovative & driven product enhancement - Visual and technical support production - Design copyright protection, IP services - Portfolio of high-end watchmaking OEM - Virtual animation for presentation purpose - Product engineering & feasability study - CAO -DAO / blueprint production - Prototyping follow up - Product manufacturing management

2 Responses to "How to create a new swiss watch brand"

  1. Scott says:

    Very useful information about watch brand creation. Thank you for the advises. I now know where to start as I had in mind to create my own microbrand for a long time.

  2. Morrie says:


    I’m inquiring about a concept I have in a series of watch designs.
    This is an idea that I’d like to become reality. And I think with your help we can make it happen
    I have taken into account the information you have shared. And would like to find out what the next steps would be.
    At this point it’s just an idea with a concept. No designs or types of running gear.

Leave a reply